The restructuring of a pharmaceutical business can be complex, stressful and difficult to manage, especially for those who do not yet have a clear vision regarding the renovation of the premises. However, when approached in the right way and with the help of qualified professionals, the pharmacy...
Below I propose a mini set of 4 questions I received during an interview with a pharmaceutical marketing expert What are the space design errors you most frequently notice in Italian pharmacies? Among the most common design errors encountered in pharmacies, the uncontrolled arrangement of goods is a...
Every pharmacist knows that communication is a fundamental sales tool. But how to combine a good communication strategy with the decor of the place? This is the challenge that we aim to face on a daily basis in all our projects both for restructuring and for new...
